KARACHI: IN a newly developed consumer market, driven by discounts, it’s usually difficult to keep track of all the offers.
Switching between your buy-one-get-one or bank apps to see if there’s a good deal to eat at that posh restaurant only to find out after having the fancy meal that you aren’t saving anything because the offer got expired yesterday.
Wouldn’t it be great if you could just organise all the offers a bit better?
You’re in luck because one tech startup is doing exactly this: discount aggregation.
Peekaboo Guru is a Karachi-based startup which lets you discover all the possible discounts and deals in one place. From bank offers to those of digital wallets, the portal lists them all.
How does it work? Go to the app/website, sign up, enter the type of bank cards/discount apps/digital wallets you own and discover all the freebies available to you on a single platform. You can also filter your search by city, location, and category and quickly find where can save a few bucks. Currently, their portal has 10 categories, ranging from food to electronics.
But it’s not only deals and offers though. “We had started from working as an aggregator for discount discovery but eventually pivoted to more of a lifestyle app because we didn’t want to be limited to discounts, as they could be removed by the provider whenever they wished.
“So we started listing details such as the brand outlets, availability of WiFi, contact number — basically all of the publicly available information relevant to a brand,” says Chief Operating Officer Muhammad Ali Khoja.
And where do they get the data from in the first place? The data usually comes from providers themselves, internet searches, or field visits by staffs to the brands. Basically whatever it takes.
The startup was launched in May 2016 by Muhammad Ali Khoja and Mehdi Hassan who were working in the actuarial and tech sectors.
“While studying in the UK, I got this bad habit of discounts everywhere and found this scene largely untapped in Pakistan so we decided to try it,” he recalls.
Currently, they have around 300,000 downloads – which, though good enough to make decent money, is far from the numbers required to disrupt the market. And Khoja is mindful of that.